Client: Vestfossen Kunstlabratorium
Credits: NODE Berlin Oslo
Archive #10019Grand National
was the title of the annual exhibition at Vestfossen Kunstlaboratorium in 2010. The show was curated by Charles Danby, exploring an alternative perspective to the British art world of the last thirty years.
Grand National deals with an expressed sense of anti-state and socio-economic issues seen through the eye of the common man.
We based our work on the standard British red brick, measuring 215 × 102.5 mm, a shape and size represented throughout the design. The shape was printed on the cover of the catalogue and is also recurs in the body of the publication and the title pages. The invitation was printed in this exact size and the shape was used both for the poster and the exhibition design.
Since the industrial revolution, the brick has become an essential building material in Britain and not only represents the architecture, but also socio-political realms. The red brick housing found in cities and down streets are synonymous with Britain and in a way reflect British identity.
A brick itself is an object of construction, as well as having an association with the idea of breaking things. It is a symbol of development as well as an object to express anger.